Hilton has signed an agreement with Signo Hospitality (Signo),a hotel management company based in Regensburg, to develop 10 new hotels in Germany over the next five years.
The first two properties to open under the agreement will be Hilton Garden Inn Herne and Hampton by Hilton Bottrop. Both hotels will be the first from Hilton in their respective cities, which sit in Germany’s industrial centre in the Ruhr valley.
“We are excited to partner with Signo Hospitality to support the next phase of our development in Germany, where Hilton is growing rapidly with nearly 50 hotels trading or under development. Rising demand for our focused service brands has underpinned this growth – particularly Hampton by Hilton, which has doubled its footprint in the past few years. There remains a tremendous opportunity for Hampton, Hilton Garden Inn and Motto by Hilton in cities across Germany, from airports to regional business hubs. Working with partners like Signo will allow us to continue this momentum and unleash pent up demand for quality branded accommodation,” said Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton.
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“We are very happy to announce this landmark partnership with Hilton, which brings together Signo’s deep expertise in the German hospitality market with Hilton’s world-class brand portfolio, innovation and commercial power. This agreement will allow us to expand into new regional markets and capture local demand for quality accommodation,” added Sascha Konter, CEO of Signo Hospitality.
Hilton Garden Inn Herne, the 154-key property, will be the first Hilton-branded hotel in Herne, a major hub for Germany’s chemicals, machinery and transport industries. The hotel will be located in Shamrock Park, a growing business park just 800m from the city center. It is expected to open in early 2023.
Hampton by Hilton Bottrop, the 108-key hotel, will be located in the city centre on Berlin Square. It is expected to open in early 2023. It will be operated under a franchise agreement between Hilton and Signo and a long-term lease with landlord FAKT AG.
Hilton has a portfolio of 33 trading hotels in Germany, which is expected to expand by around 50% based on the current pipeline. Germany is Hilton’s second-largest market in Continental Europe, with properties in every major city, spanning five brands, including Waldorf Astoria, Curio Collection by Hilton, Hilton Hotels & Resorts, Hilton Garden Inn, and Hampton by Hilton.