Advertising & Editorial Policy

CRE Herald is a London‑based B2B digital media platform dedicated to providing independent, accurate, and timely coverage of the commercial real estate (CRE) sector across the United Kingdom, Europe, and global markets. This Advertising & Editorial Policy sets out how advertising, sponsored content, and editorial content coexist on the CRE Herald platform.

1. Editorial Independence & AI Policy

CRE Herald maintains full editorial independence at all times.

  • Advertising relationships do not influence editorial decisions, news coverage, headlines, or analysis.
  • Advertisers have no right to preview, approve, or influence independent editorial content.
  • Human-Led Journalism: While we may use technology to assist in data analysis or research, all editorial content is written, edited, and verified by human journalists. If AI-generated imagery or significant AI-assisted tools are used, this will be clearly disclosed to the reader.

2. Separation of Advertising and Editorial Content

To ensure transparency and trust:

  • Paid or sponsored content is clearly distinguished from editorial content.
  • Sponsored material is labelled as “Sponsored Content”, “Paid Content”, “Partner Content”, or equivalent.
  • Advertising formats are visually and contextually differentiated from news articles.
  • CRE Herald does not publish undisclosed advertorials.

3. Sponsored Content & Thought Leadership

CRE Herald offers sponsored formats including sponsored articles, Q&A interviews, thought leadership pieces, and partner features.

  • Sponsored content reflects the views of the advertiser, not CRE Herald.
  • Disclaimer: Such content is for informational purposes only and does not constitute investment, legal, or financial advice.
  • CRE Herald reserves the right to edit sponsored content for clarity, length, tone, and compliance, without altering the core message.
  • CRE Herald may refuse or remove sponsored content that is misleading, promotional beyond acceptable standards, or inconsistent with editorial values.

4. Advertising Standards & Compliance

All advertising and sponsored content must comply with:

  • UK Advertising Standards Authority (ASA) rules and the CAP Code requirements.
  • Applicable UK and international laws.
  • Industry‑specific regulations relevant to commercial real estate and investment communications.
  • Advertisers are solely responsible for the accuracy and legality of claims made in their content.

5. Financial Promotions & Investment-Related Content

CRE Herald is not authorised by the Financial Conduct Authority (FCA).

  • Non-Reliance: Our content is for informational purposes only and does not constitute an invitation or inducement to engage in investment activity.
  • CRE Herald does not provide investment advice.
  • Investment‑related advertising or sponsored content must not be misleading or imply endorsement.
  • Advertisers are responsible for ensuring compliance with applicable financial promotion regulations.

6. Conflicts of Interest

CRE Herald manages potential conflicts of interest through:

  • Clear disclosure of paid relationships.
  • Editorial staff are required to disclose any personal or financial interests in companies or properties they cover to ensure objective reporting.
  • Internal processes designed to protect editorial integrity from commercial interests.

7. Data Protection & Privacy

CRE Herald complies with the UK GDPR and Data Protection Act 2018.

  • Personal data used in advertising campaigns must be lawfully obtained.
  • Advertisers remain responsible for compliance relating to any personal data they supply.
  • CRE Herald does not sell personal data to advertisers.

8. Right of Refusal and Removal

CRE Herald reserves the right to:

  • Refuse advertising or sponsored content at its sole discretion.
  • Remove content that breaches this policy or applicable laws.
  • Amend placement or presentation for operational or editorial reasons.

9. Corrections and Updates

We are committed to accuracy. If editorial or sponsored content contains significant factual inaccuracies, CRE Herald will:

  • Publish corrections or clarifications with due prominence.
  • Update the digital record to reflect the correct information while maintaining transparency about the change.

10. Policy Updates CRE Herald may update this Advertising & Editorial Policy periodically. The version in effect at the time of publication shall apply.

For commercial terms, please refer to Advertising Terms & Conditions

Last updated: 4 January 2026

Contact Information

For advertising enquiries: CRE Herald Ltd | [email protected]

For editorial queries, corrections, or policy questions: Editorial Department | [email protected]

Registered Office: Unit 501, Leroy House, 434–436 Essex Road, London, United Kingdom, N1 3QP Company No: 16871438