Radisson Hotel Group has launched a new brand, Radisson Individuals. Radisson Individuals is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform.
Radisson said individual hotels will benefit from the Group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity.
“The launch of Radisson Individuals marks another milestone in our ambitious five-year transformation plan to be recognized as one of the top three hotel brands in the world and the brand of choice for owners, guests, and talent. We created Radisson Individuals in response to the evolving demands of the modern market for both hotel owners and guests,” said Federico J. González, CEO, Radisson Hotel Group.
”Joining Radisson Individuals is an ideal first step for individual hotels with strong service scores who wish to remain independent or may be considering transitioning to one of our successful core brands, as well as a strong proposition for local, regional hotel brands seeking to explore additional distribution channels and/or co-branding options,” he added.
”Radisson Individuals represents an exceptional opportunity for hotels to enhance their visibility, nurture customer confidence, and access a wider audience through multiple distribution channels and a global sales structure,” said the company in a statement.
Hotels wishing to join Radisson Individuals will undertake a compliance assessment focusing on four key parameters, SGS health and safety compliance, Online Index evaluated through their GRI, compliance with Fire & Life Safety and ability to connect to the Group’s main operating systems. Hotel members of Radisson Individuals will receive training on the Group’s “Yes I Can!” Service philosophy and will have above 80% GRI score which will ensure high guest service quality standards and Every Moment Matters.
A number of hotels have already joined Radisson Individuals in the UK and Asia with additional properties in advanced discussions in Italy, Germany, Russia and beyond.
Elie Younes, Executive Vice President & Chief Development Officer, Radisson Hotel Group, said: “Radisson Individuals offer owners the necessary flexibility to shape their future and ensure their success by joining Radisson Hotel Group. It is a unique approach where each affiliated hotel measures success and standards based on the online scoring from guests. In simple terms, it is a brand for hotels with a proven record of happy guests.”
In addition, Radisson Hotel Group has signed ten new hotels across EMEA in Q3 2020 in the UK, Italy, Ukraine, Germany, Egypt, and Nigeria.
New signings include:
- Henrietta House, a member of Radisson Individuals, Bath, UK (Opening 2020)
- River House Hotel, a member of Radisson Individuals, Inverness, UK (Opening 2021)
- Radisson Blu Hotel, Sheffield, UK (Opening 2023)
- Radisson Residences, Baden Württemberg, Germany (Opening 2023)
- Radisson Hotel, Florence, Italy (Opening 2021)
- Radisson Collection Hotel, Venice, Italy (Opening 2021)
- Radisson Hotel, Odessa, Ukraine (Opening 2021)
- Radisson Hotel, Abuja, Nigeria (Opening 2022)
- Radisson Blu Residences, Mekka in Kingdom of Saudi Arabia (Opening 2022)
- Radisson Blu Resort, Port Ghalib, Egypt (Opening 2023)