Jones Lang LaSalle Incorporated (JLL) has appointed Siddharth Taparia to the global role of chief marketing officer, Effective immediately.
Taparia will be responsible for the company’s global marketing strategy and will oversee all marketing activities worldwide.
“As the real estate industry evolves in response to macro trends including rising capital allocations, sustainability, technology transformation and increasing commercial real estate outsourcing, Siddharth’s proven success as an innovator and strategic marketer will be instrumental in positioning JLL’s full capabilities to the market,” said Christian Ulbrich, JLL CEO.
“Siddharth’s background in leading commercially driven marketing teams in large, globally matrixed organizations will enable him to bring together our marketing talent across the globe to focus on our purpose of shaping the future of real estate for a better world,” he added.
Prior to JLL, Siddharth Taparia was the senior vice president and global head of corporate brand and experience marketing at SAP, the market leader in enterprise application software. During his career to date, he has held several leadership positions across marketing, strategy, consulting, product management, and mergers and acquisitions.
“JLL’s opportunity to have an outsized impact on delivering workplace flexibility and technology-enabled commercial real estate and sustainability solutions has never been greater,” said Taparia. “Marketing has a critical role to play, and I look forward to working with JLL’s leaders and marketing teams around the world to grow JLL’s brand equity and ability to connect with clients to achieve shared success.”
Taparia is an accomplished author and advisor on data privacy, cloud computing and value-driven marketing. He grew up in India, where he earned a Bachelor of Engineering degree in Information Technology from Rajiv Gandhi Technical University. He also holds a Master of Science degree in Management Information Systems from the Mays Business School at Texas A&M University. He sits on the Board of the CMO Council, is a member of the CMO Club, and was named in 2018 as one of the 40 Under 40 by DMN, an organization focused on digital and data-driven marketing.