JLL has appointed Barbara Cominelli as new CEO of JLL Italy as of December 4, 2020. Barbara Cominelli, marketing and digital transformation expert, succeeded Pierre Marin who assumes the role of Chairman of the Board and Senior Advisor.
JLL said in this role she will have the task of guiding and strengthening JLL’s positioning as a leader in the real estate sector in terms of technology approach and data-driven focus.
As Chairman of the Board – Senior Advisor, Pierre Marin will be responsible for managing strategic clients and for business development , with a particular focus on the Italian market.
Barbara Cominelli joined from Microsoft Italy where, as COO, Marketing and Operations Director, she orchestrated the business on the various segments – modern work, cloud, Ai and business applications – and led the company’s growth strategy, focused on the digital transformation of companies and Italian institutions, contributing to the creation of the country’s new innovation ecosystem through initiatives focused on issues such as digital development and sustainability.
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Prior to Microsoft, Barbara was Director of Digital, Commercial Operations and Wholesale at Vodafone Italia, where at the helm of a team of 3,000 people she consolidated the company’s transformation strategy by focusing on digital innovation, excellence in customer experience , agility and intrapreneurship . Previously, he held positions of responsibility in companies belonging to the industrial, venture capital and consulting sectors in Italy and abroad.
Over the course of her career, Barbara Cominelli has received multiple awards on topics such as digital transformation, customer experience and management excellence, and has also been nominated twice among the “ Top 50 most inspirational women in technology in Europe ”. With particular attention to inclusion & diversity issues , Barbara is actively involved in various non-profit initiatives for the growth of resources and the development of talents.
Benoit du Passage, Managing Director of Southern Europe & META Regions said: “With Barbara Cominelli we have been able to attract a prominent leader active in a sector other than real estate. We are pleased to have with us a professional of the caliber of Barbara, who we are sure will be decisive in our journey towards the consolidation of JLL as a leader in technological approach and data-driven focus in the real estate sector, and in guiding the growth of our business on the Italian market and our resources. “
Barbara Cominelli, CEO of JLL Italy , commented: “I am thrilled to be joining JLL in a time of unprecedented change, where technology, innovation and sustainability are key elements in shaping the future of real estate. JLL’s position as a global market leader, its technology and sustainability-oriented customer-centric strategy, and its strong sense of purpose , offer a unique platform to re-imagine and reinvent our cities, real estate and business. way we live. I can’t wait to be part of this transformation process. “
Benoit du Passage added that “Pierre Marin’s leadership has been instrumental over the past 19 years in affirming and strengthening JLL’s positioning on the Italian market. We are truly grateful to Pierre for the contribution he has made in recent years and, in particular, in the last months characterized by the difficult pandemic situation. Italy plays a key role in JLL’s strategy in Europe and Pierre will be instrumental in continuing to ensure JLL’s success in Italy and support a smooth transition. “