Inter Continental Hotels Group has opened its 100th Hotel Indigo® property globally, Hotel Indigo® Berlin East Side Gallery.
The brand was established in 2004 which is one of the largest boutique hotel brands in this fast-growing segment with nearly 100 hotels in the world.
Currently, the brand has its largest number of hotels in the US, where there are more than 50 hotels, and Europe, where there are almost 30, from Spain to Russia.
The boutique hotel sector is the second fastest growing in the industry – only behind the extended stay sector – and is expected to continue to grow at an unprecedented pace. In the coming years, Hotel Indigo is set to debut in more than 10 new countries, including the UAE, Peru, Australia, New Zealand, India, South Korea, Japan and Vietnam, as well as expanding in markets where Hotel Indigo has a significant foothold already, including the US and UK.
Eric Lent, Senior Vice President, Global Marketing, Upscale Brands, IHG commented: “Hotel Indigo® is now at home in 100 different and vibrant neighbourhoods globally, which is an incredibly exciting milestone. While more than half of our current estate is in the US, we are set to grow significantly in new markets with almost half our new hotels due to open in our Europe, Middle East, Asia and Africa (EMEAA) region. The appetite for reliable, yet unique, boutique hotels continues to increase around the world and Hotel Indigo is perfectly placed to take advantage of that growth. We provide guests with the best of both worlds – the promise of a design-led hotel with locally-inspired food and beverage, and the reassurance of a consistently upscale experience with the IHG name behind it.”
