Hines launches multifamily property management firm

Hines launches multifamily property management firm
Image: Courtesy of Hines

Hines has launched Willowick Residential, a multifamily property management firm.

Named after founder Gerald D. Hines’ first multifamily residential building-The Willowick- in Houston’s River Oaks area, Willowick Residential will work in partnership with the firm’s multifamily portfolio of 63 projects across 38 U.S. cities, including luxury towers, urban mid-rises and traditional garden-style apartments.

Hines’ long and successful track record as an investor, partner and manager serves as the underpinning of Willowick’s experience and approach, said in the statement.

“Rooted in the expertise of our regional offices, our growing and successful multifamily division has expanded for-rent apartment development activity throughout the United States,” said Jeff Hines, president and CEO of Hines. “Willowick Residential seeks to deliver a superior level of resident service, above-industry retention rates, cost-effective building management and superior engineering and maintenance of the physical asset.”

Launched earlier this year, Willowick Residential is currently managing nine properties in the United States.